Augmented reality brings cow data to farmers

Friday, October 11th, 2019

Nedap’s dairy augmented reality brings relevant cow data straight to a farmer’s field of view, enabling a farmer to locate a cow and get relevant data without searching for it.

Nedap debuts its dairy augmented reality system for the first time at World Dairy Expo.

Picture this scenario: It’s time to do a herd check on the cows. You finish up the remaining chores and head out to the free-stall barn. One cow, No. 225, has a severe case of mastitis and you’re keeping a close eye on her.

You get your goggles on and head into the barn. You gently say “225” as if talking to someone walking aside of you. Within a second, a green arrow points the way to cow 225. She’s in the other end of the free-stall barn.

The arrow didn’t come down from the rafters; rather, it shows up right in front of you courtesy of those goggles you have on.

Now that you have located 225 you probably want to know how her last milking went. You say, “last milking.” Within a second, all the information on 225’s last milking comes up — how much she produced, average production for the day or week, her eating behavior and more.

This is what’s possible when you have a cow management system linked to augmented reality. Nedap, a Dutch multinational company, thinks this could be the future of cow monitoring systems. It debuted its dairy AR system for the first time in the U.S. at World Dairy Expo.

Beta Of Augmented Reality Maps And Navigation

The app helps you navigate and explore 300 cities worldwide using augmented reality and computer vision at scale. In selected locations we enhance the AR experience with urban visual positioning, our industry-wide breakthrough in location-based AR, which localises users with higher accuracy than GPS, thanks to computer vision. Follow the 3D directions to never get lost again. As you travel you’ll see the names of the streets and buildings appear in front of you — and soon you’ll be able to tap the hotspots to learn more.

This launch is just the beginning in our journey to transform navigation and the experience of exploring a city. We will constantly be improving the technology and the content to provide a seamless and immersive way to travel, navigate and explore.

The technologies at the core of this AR map app — computer vision and augmented reality — are already changing the way we live our lives. And we believe they will disrupt a number of industries, including travel, retail, real estate, autonomous transport, gaming and more.